DEVELOPMENT OF A SCALE TO MEASURE CONSUMER DISCONTENT

被引：57

作者：

LUNDSTROM, WJ

LAMONT, LM

机构：

[1] SO METHODIST UNIV, DALLAS, TX 75222 USA

[2] WASHINGTON & LEE UNIV, LEXINGTON, VA 24450 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 04期

关键词：

D O I：

10.2307/3151020

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：373 / 381

页数：9

共 54 条

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