COMPARISON OF LINEAR AND NONLINEAR EVALUATION PROCESS MODELS

被引：32

作者：

PRAS, B

SUMMERS, J

机构：

[1] ECOLE SUPER SCI ECON & COMMERCIALES,CERGY,FRANCE

[2] INDIANA UNIV,BLOOMINGTON,IN

来源：

JOURNAL OF MARKETING RESEARCH | 1975年 / 12卷 / 03期

关键词：

D O I：

10.2307/3151225

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：276 / 281

页数：6

共 21 条

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