NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH

被引：75

作者：

COHEN, JB

FISHBEIN, M

AHTOLA, OT

机构：

[1] NATL ANAL INC,SOCIAL SCI DIV,PHILADELPHIA,PA 19100

[2] UNIV ILLINOIS,URBANA,IL 64801

[3] UNIV ROCHESTER,ROCHESTER,NY 14627

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 04期

关键词：

D O I：

10.2307/3149317

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：456 / 460

页数：5

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[3]

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[4]

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[6]

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[7]

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[8]

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[9]

Fishbein M.A., 1965, CURRENT STUDIES SOCI

[10] SOURCE OF BELIEFS, THEIR SALIENCY, AND PREDICTION OF ATTITUDE [J].

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FISHBEIN, M .

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