PRICE-PRODUCT PERFORMANCE COMPETITION BETWEEN RETAILER AND MANUFACTURER BRANDS

被引：10

作者：

SWAN, JE ^{[1
]}

机构：

[1] UNIV ARKANSAS,COLL BUSINESS ADM,FAYETTEVILLE,AR 72701

来源：

关键词：

D O I：

10.2307/1249850

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：52 / 59

页数：8

共 16 条

[1]

ALDERSON W, 1957, MARKETING BEHAVIOR E

[2] SCHUMPETER, THE BIG DISTURBANCE AND RETAILING [J].

BLISS, P .

[3]

CARLSON B, 1969, DISTRIBUTION CHANNEL

[4]

Galbraith J.K, 1952, AM CAPITALISM

[5]

Kaplan Abraham., 1958, PRICING BIG BUSINESS

[6]

Kotler P., 1972, MARK MANAG

LITTLE, RW .

[8]

LITTLEFIELD JE, 1970, ADVERTISING

[9]

MORRIS RT, 1969, J MARKETING, V33, P33

[10]

NICOSIA FM, 1968, PERSPECTIVES MARKETI