INCREASE IN SALES DUE TO IN-STORE DISPLAY

被引：86

作者：

CHEVALIER, M ^{[1
]}

机构：

[1] INSEAD,FONTAINEBLEAU,FRANCE

来源：

关键词：

D O I：

10.2307/3151091

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：426 / 431

页数：6

共 13 条

[1]

CHATFIELD C, 1970, STATISTICS TECHNOLOG

[2]

CHEVALIER M, 1975, TEMPORARY PROMOTIONS

[3]

CHEVALIER MM, 1974, THESIS HARVARD U

[4] EFFECT OF SHELF SPACE UPON SALES OF BRANDED PRODUCTS [J].

COX, KK .

[5]

CUNNINGHAM A, 1968, BRIT J MARKETING, V2, P148

[6]

CURHAN R, 1972, MAR MARK SCIENC I WO

CURHAN, RC .

[8]

FRANK RE, 1971, DECISION SCI, V2, P405

[9]

FRANK RE, 1971, ECONOMETRIC APPROACH

[10]

Hicks CR, 1966, FUNDAMENTAL CONCEPTS