EFFECT OF SHELF SPACE UPON SALES OF BRANDED PRODUCTS

被引：83

作者：

COX, KK ^{[1
]}

机构：

[1] UNIV HOUSTON,HOUSTON,TX

来源：

关键词：

D O I：

10.2307/3149507

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：55 / 58

页数：4

共 18 条

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[2]

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[3]

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[4]

CAIRNS JP, 1962, J MARKETING JUL, P34

COX, K .

[6]

COX K, 1969, EXPERIMENTATION MARK

[7]

DOMINICK B, 1952, 2 CORN U METH RES MA

[8]

ENGEL JF, 1968, CONSUMER BEHAVIOR, pCH21

[9]

*GEN FOODS CORP, 1963, MCK GEN FOODS STUD

[10]

HENDERSON P, 1961, J ADVERTISING RE MAR, P15