HOW LEADING ADVERTISING AGENCIES PERCEIVE EFFECTIVE REACH AND FREQUENCY

被引：19

作者：

KRESHEL, PJ ^{[1
]}

LANCASTER, KM ^{[1
]}

TOOMEY, MA ^{[1
]}

机构：

[1] UNIV ILLINOIS,COLL COMMUN,URBANA,IL 61801

来源：

关键词：

D O I：

10.1080/00913367.1985.10672955

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：32 / &

共 39 条

RUST, RT ;

LEONE, RP .

RUST, RT ;

KLOMPMAKER, JE .

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SISSORS JZ, 1983, J ADVERTISING RES, V22, P33

[35]

SISSORS JZ, 1984, UNPUB PROBLEMS EFFEC

[36]

STEPHENS N, 1984, J ADVERTISING RES, V4, P23

[37]

ZIELSKE HA, 1980, J ADVERTISING RES, V20, P7

[38]

1983, ADVERTISING AGE 0316, P10

[39]

1984, STANDARD DIRECTORY A