HOW LEADING ADVERTISING AGENCIES PERCEIVE EFFECTIVE REACH AND FREQUENCY

被引:19
作者
KRESHEL, PJ [1 ]
LANCASTER, KM [1 ]
TOOMEY, MA [1 ]
机构
[1] UNIV ILLINOIS,COLL COMMUN,URBANA,IL 61801
关键词
D O I
10.1080/00913367.1985.10672955
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:32 / &
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