HOW LEADING ADVERTISING AGENCIES PERCEIVE EFFECTIVE REACH AND FREQUENCY

被引：19

作者：

KRESHEL, PJ ^{[1
]}

LANCASTER, KM ^{[1
]}

TOOMEY, MA ^{[1
]}

机构：

[1] UNIV ILLINOIS,COLL COMMUN,URBANA,IL 61801

来源：

关键词：

D O I：

10.1080/00913367.1985.10672955

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：32 / &

共 39 条

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[2]

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[3]

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[4]

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BEARDEN, WO ;

HEADEN, RS ;

KLOMPMAKER, JE ;

TEEL, JE .

[6]

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[7]

CHOOK PH, 1983, ARF MODEL EVALUATING

[8]

EHRENBERG AS, 1974, J ADVERTISING RES, V14, P25

[9]

FEDERMAN S, 1970, 16TH ANN C P ADV RES, P20

[10]

GENSCH DH, 1970, J MARKETING RES, V12, P216