MEASURING IMAGE SPILLOVERS IN UMBRELLA-BRANDED PRODUCTS

被引：119

作者：

SULLIVAN, M

机构：

来源：

关键词：

D O I：

10.1086/296509

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：309 / 329

页数：21

共 17 条

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