CONSUMER EVALUATIONS OF BRAND EXTENSIONS

被引：1672

作者：

AAKER, DA ^{[1
]}

KELLER, KL ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

JOURNAL OF MARKETING | 1990年 / 54卷 / 01期

关键词：

D O I：

10.2307/1252171

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：27 / 41

页数：15

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