PRICING RESEARCH IN MARKETING - THE STATE OF THE ART

被引：102

作者：

RAO, VR

机构：

来源：

JOURNAL OF BUSINESS | 1984年 / 57卷 / 01期

关键词：

D O I：

10.1086/296235

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：S39 / S60

页数：22

共 100 条

[51]

Kaplan Abraham., 1958, PRICING BIG BUSINESS

[52] THE BARGAIN VALUE MODEL AND A COMPARISON OF MANAGERIAL IMPLICATIONS WITH THE LINEAR LEARNING-MODEL [J].

KEON, JW .

MANAGEMENT SCIENCE, 1980, 26 (11) :1117-1130

[53]

KINBERG Y, 1975, MANAGE SCI B-APPL, V21, P897, DOI 10.1287/mnsc.21.8.897

[54] MATHEMATICAL MODEL FOR PRICE PROMOTIONS [J].

KINBERG, Y ;

RAO, AG ;

SHAKUN, MF .

MANAGEMENT SCIENCE SERIES B-APPLICATION, 1974, 20 (06) :948-959

[55]

KUEHN AA, 1967, CONSUMER RESPONSE PR, V2

[56] DYNAMIC OPTIMAL PRICING TO DETER ENTRY UNDER CONSTRAINED SUPPLY [J].

LIEBER, Z ;

BARNEA, A .

OPERATIONS RESEARCH, 1977, 25 (04) :696-705

[57] APPLICATION OF A MODIFIED LINEAR LEARNING MODEL OF BUYER BEHAVIOR [J].

LILIEN, GL .

JOURNAL OF MARKETING RESEARCH, 1974, 11 (03) :279-285

[58] A THEORY FOR PRICING NONFEATURED PRODUCTS IN SUPERMARKETS [J].

LITTLE, JDC ;

SHAPIRO, JF .

JOURNAL OF BUSINESS, 1980, 53 (03) :S199-S209

[59] APPLIED DYNAMIC PRICING AND PRODUCTION MODELS WITH SPECIFIC APPLICATION TO BROADCAST SPOT PRICING [J].

LODISH, LM .

JOURNAL OF MARKETING RESEARCH, 1980, 17 (02) :203-211

[60] A CONJOINT MODEL FOR MEASURING SELF-PRICE DEMAND AND CROSS-PRICE DEMAND RELATIONSHIPS [J].

MAHAJAN, V ;

GREEN, PE ;

GOLDBERG, SM .

JOURNAL OF MARKETING RESEARCH, 1982, 19 (03) :334-342

← 1 2 3 4 5 6 7 8 9 10 →