AUDIENCE RESPONSE AS A HEURISTIC CUE IN PERSUASION

被引：211

作者：

AXSOM, D

YATES, S

CHAIKEN, S

机构：

[1] NYU,DEPT PSYCHOL,6 WASHINGTON PL,NEW YORK,NY 10003

[2] WESTERN KENTUCKY UNIV,BOWLING GREEN,KY 42101

[3] CUNY HERBERT H LEHMAN COLL,BRONX,NY 10468

来源：

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY | 1987年 / 53卷 / 01期

关键词：

D O I：

10.1037/0022-3514.53.1.30

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：30 / 40

页数：11

共 45 条

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CHAIKEN, S .

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[9] COMMUNICATION MODALITY AS A DETERMINANT OF PERSUASION - THE ROLE OF COMMUNICATOR SALIENCE [J].

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[10] ATTITUDES AND ATTITUDE-CHANGE [J].

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ANNUAL REVIEW OF PSYCHOLOGY, 1987, 38 :575-630

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