SOURCES OF MARKET PIONEER ADVANTAGES IN CONSUMER-GOODS INDUSTRIES

被引：368

作者：

ROBINSON, WT ^{[1
]}

FORNELL, C ^{[1
]}

机构：

[1] UNIV MICHIGAN, GRAD SCH BUSINESS ADM, ANN ARBOR, MI 48109 USA

来源：

关键词：

D O I：

10.2307/3151427

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：305 / 317

页数：13

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