WHATS IN A NAME - REPUTATION BUILDING AND CORPORATE-STRATEGY

被引：540

作者：

FOMBRUN, C ^{[1
]}

SHANLEY, M ^{[1
]}

机构：

[1] UNIV CHICAGO,GRAD SCH BUSINESS,CHICAGO,IL 60637

来源：

关键词：

D O I：

10.2307/256324

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：233 / 258

页数：26

共 65 条

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