Multinational web uses and gratifications: Measuring the social impact of online community participation across national boundaries

被引：52

作者：

Grace-Farfaglia P. ^{[1
]}

Dekkers A. ^{[2
]}

Sundararajan B. ^{[3
]}

Peters L. ^{[1
,4
]}

Park S.-H. ^{[5
]}

机构：

[1] Lally School of Management and Technology, Rensselaer Polytechnic Institute, Troy, NY 12180-3590, 110 8th Street, Pittsburgh Bldg.

[2] Quality Management, Fontys University, Department of Communication

[3] Department of Language, Literature, and Communication, Rensselaer Polytechnic Institute, Troy, NY 12180-3590, 110 8th Street, Pittsburgh Bldg.

[4] Department of Management and Entrepreneurship, Lally School of Management and Technology, Rensselaer Polytechnic Institute, Troy, NY 12180-3590, 110 8th Street, Pittsburgh Bldg.

[5] Ewha Womans University, Seoul

来源：

Electronic Commerce Research | 2006年 / 6卷 / 1期

关键词：

Cross-cultural; Multinational; Online communities; Uses and gratifications;

D O I：

10.1007/s10660-006-5989-6

中图分类号：

学科分类号：

摘要：

This paper describes the rationale and findings from a multinational study of online uses and gratifications conducted in the United States, Korea, and the Netherlands in spring 2003. Survey questions developed in three languages by native speaking researchers was presented to approximately 400 respondents in each country via the Web. Web uses and gratifications were analyzed cross-nationally in a comparative fashion focusing on involvement in different types of on-line communities. Findings indicate that demographic characteristics, cultural values, and Internet connection type emerged as critical factors that explain why the same technology is adopted differently. © Springer Science + Business Media, LLC 2006.

引用

页码：75 / 101

页数：26

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