Note. The role of returns policies in pricing and inventory decisions for catalogue goods

被引:427
作者
Emmons, H [1 ]
Gilbert, SM [1 ]
机构
[1] Case Western Reserve Univ, Weatherhead Sch Management, Cleveland, OH 44106 USA
关键词
pricing; returns policies; newsboy; manufacturing/marketing interface; supply chain;
D O I
10.1287/mnsc.44.2.276
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Manufacturers often use returns policies to encourage retailers to stock and price items more aggressively. We focus on the effect that such policies have on both a retailer's and a manufacturer's profits when the retailer must commit prior to the selling season to both a stocking quantity and a price at which to sell an item. Such a commitment is often necessary for retailers who sell primarily through catalogues.
引用
收藏
页码:276 / 283
页数:8
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