Does the comparative advantage theory of competition really replace the neoclassical theory of perfect competition?

被引:25
作者
Deligonul, ZS [1 ]
Cavusgil, ST [1 ]
机构
[1] MICHIGAN STATE UNIV, DEPT MKT & SUPPLY CHAIN MANAGEMENT, E LANSING, MI 48824 USA
关键词
D O I
10.2307/1252087
中图分类号
F [经济];
学科分类号
02 ;
摘要
The Comparative Advantage Theory of Competition (CATC) is proposed by Hunt and Morgan (1995) to replace the Neoclassical Theory of Perfect Competition (NTPC). The new theory claims to offer a better explanation for key macro and micro phenomena. The authors' purpose in this article is to evaluate the CATC's potential as a replacement for the neoclassical theory. They argue that (1) both the NTPC and CATC are offshoots of the exchange paradigm; furthermore, (2) the efficient theories in the exchange paradigm family cannot claim superiority over one another since a supracriterion for their contest is lacking; and (3) the CATC - even when considered efficient - cannot challenge the NTPC, let alone replace it. In addition to meeting a host of conditions, a successful contender must come from a new paradigm, which the CATC does not. Therefore, the replacement assertion remains unjustified.
引用
收藏
页码:65 / 73
页数:9
相关论文
共 45 条
[1]  
ALDERSON W, 1957, MARKETING BEHAVIOR E
[2]   ON METHOD IN CONSUMER RESEARCH - A CRITICAL RELATIVIST PERSPECTIVE [J].
ANDERSON, PF .
JOURNAL OF CONSUMER RESEARCH, 1986, 13 (02) :155-173
[3]   MARKETING, SCIENTIFIC PROGRESS, AND SCIENTIFIC METHOD [J].
ANDERSON, PF .
JOURNAL OF MARKETING, 1983, 47 (04) :18-31
[4]   MARKETING, STRATEGIC-PLANNING AND THE THEORY OF THE FIRM [J].
ANDERSON, PF .
JOURNAL OF MARKETING, 1982, 46 (02) :15-26
[5]   MEANING OF MARKETING [J].
ANGELMAR, R ;
PINSON, C .
PHILOSOPHY OF SCIENCE, 1975, 42 (02) :208-214
[6]  
[Anonymous], EPISTEMICS EC
[7]  
Arrow K. J., 1951, Social Choice and Individual Values
[8]  
Bain J.S., 2013, Barriers to new competition
[9]   FIRM RESOURCES AND SUSTAINED COMPETITIVE ADVANTAGE [J].
BARNEY, J .
JOURNAL OF MANAGEMENT, 1991, 17 (01) :99-120
[10]  
BOLAND LA, 1981, AM ECON REV, V71, P1031