Centrifugal and centripetal forces in radical new product development under time pressure

Organizations must be ambidextrous to successfully develop new products-they must act creatively as well as collectively. However, how to do this is not clear. I analyze this problem and review the literature in terms of two opposing forces: the first increases the quantity and quality of ideas, information, and knowledge available for creative action while the second integrates these things into collective action. I then model these forces to explain how the coexistence of contradictory structural elements and processes increases the probability of successful development.