Innovative scanning experiences from an idea generation project at Volvo Cars

被引：34

作者：

Borjesson, Sofia ^{[1
]}

Dahlsten, Fredrik ^{[1
]}

Williander, Mats ^{[1
]}

机构：

[1] Chalmers Univ Technol, Dept Project Management, Fenix Res Program, SE-41296 Gothenburg, Sweden

来源：

TECHNOVATION | 2006年 / 26卷 / 07期

关键词：

environmental scanning; front end; product development; concept generation;

D O I：

10.1016/j.technovation.2005.01.005

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

This paper discusses a project at Volvo Cars aimed at idea generation and product expansion proposals. A major concern of many businesses is how to organize and manage early phases of product development-the front end-to ensure innovativeness. Drawing on models for new concept development, environmental scanning may be seen as a tool for executing idea genesis, however, different in its components, as compared to environmental scanning for strategy purposes. The case at Volvo Cars clearly showed the need for focusing on the back-end of the scanning process to balance the need for uncertainty reduction without prematurely closing the scope of innovativeness. (c) 2005 Elsevier Ltd. All rights reserved.

引用

页码：775 / 783

页数：9

共 42 条

[31] Co-developing products: Involving customers earlier and more deeply [J].