Online internationalisation, psychic distance reduction and the virtuality trap

被引：165

作者：

Yamin, Mohammad ^{[1
]}

Sinkovics, Rudolf R. ^{[1
]}

机构：

[1] Univ Manchester, Manchester Business Sch, Manchester M60 1QD, Lancs, England

来源：

INTERNATIONAL BUSINESS REVIEW | 2006年 / 15卷 / 04期

关键词：

internationalisation; psychic distance;

D O I：

10.1016/j.ibusrev.2006.03.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper examines the effects of online internationalisation on the psychic distance perceptions of internationalising firms. Building on extant internationalisation literatures and exploratory interviews, we generate four propositions positing effects of online internationalisation on psychic distance. The propositions indicate a reduction of psychic distance as a result of experience with online internationalisation. Additionally however, the possibility of a 'virtuality trap', essentially the online analogue of the psychic distance paradox, is also indicated. (c) 2006 Elsevier Ltd. All rights reserved.

引用

页码：339 / 360

页数：22

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