The severity of contract enforcement in interfirm channel relationships

被引：359

作者：

Antia, KD ^{[1
]}

Frazier, GL

机构：

[1] Univ Western Ontario, Richard Ivey Sch Business, London, ON N6A 3K7, Canada

[2] Univ So Calif, Marshall Sch Business, Los Angeles, CA 90089 USA

来源：

JOURNAL OF MARKETING | 2001年 / 65卷 / 04期

关键词：

D O I：

10.1509/jmkg.65.4.67.18385

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Little is known about how channel members react to violations of explicit contracts. The authors develop and test an integrative conceptual framework that focuses on the severity of the enforcement response in channel relationships. The empirical results provide evidence of discerning enforcement practices by channel members, reflecting channel system, network, and dyadic concerns.

引用

页码：67 / 81

页数：15

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