An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation

被引:77
作者
Attuahene-Gima, K [1 ]
Ko, A [1 ]
机构
[1] City Univ Hong Kong, Dept Management, Hong Kong, Hong Kong, Peoples R China
关键词
market orientation; entrepreneurship orientation; product innovation; new product development;
D O I
暂无
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Previous research on the relationship of organizational strategy, structure and innovation has generally I assumed that entrepreneurial and market orientations represented different "logics" of organization. This study shows that entrepreneurial and marketing activities can be integrated by an orientation to entrepreneurial marketing that drives innovation in the firm. This study is particularly interesting in that it utilizes both objective and subjective criteria of innovation.
引用
收藏
页码:54 / 74
页数:21
相关论文
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