Opportunities and challenges of Web 2.0 for vaccination decisions

被引：262

作者：

Betsch, Cornelia ^{[1
]}

Brewer, Noel T. ^{[2
,3
]}

Brocard, Pauline ^{[4
]}

Davies, Patrick ^{[5
]}

Gaissmaier, Wolfgang ^{[6
]}

Haase, Niels ^{[1
]}

Leask, Julie ^{[7
]}

Renkewitz, Frank ^{[1
]}

Renner, Britta ^{[8
]}

Reyna, Valerie F. ^{[9
]}

Rossmann, Constanze ^{[10
,13
]}

Sachse, Katharina ^{[11
]}

Schachinger, Alexander ^{[12
]}

Siegrist, Michael

Stryk, Marybelle ^{[14
]}

机构：

[1] Univ Erfurt, Ctr Empir Res Econ & Behav Sci CEREB, D-99089 Erfurt, Germany

[2] Univ N Carolina, Dept Hlth Behav & Hlth Educ, Gillings Sch Global Publ Hlth, Chapel Hill, NC USA

[3] Univ N Carolina, Lineberger Comprehens Canc Ctr, Chapel Hill, NC USA

[4] London Sch Hyg & Trop Med, London, England

[5] Nottingham Childrens Hosp, Paediat Intens Care Unit, Nottingham, England

[6] Max Planck Inst Human Dev, Harding Ctr Risk Literacy, Berlin, Germany

[7] Univ Sydney, Discipline Paediat & Child Hlth & Sch Publ Hlth, Natl Ctr Immunisat Res & Surveillance, Sydney, NSW 2006, Australia

[8] Univ Konstanz, Dept Psychol, Constance, Germany

[9] Cornell Univ, Dept Human & Psychol, Ctr Behav Econ & Decis Res, Ithaca, NY USA

[10] Univ Munich, Munich Ctr Hlth Sci, Inst Kommunikationswissensch & Medienforsch, D-80539 Munich, Germany

[11] Tech Univ Berlin, Dept Psychol & Ergon, Berlin, Germany

[12] Humboldt Univ, Berlin, Germany

[13] ETH, IED, Zurich, Switzerland

[14] European Ctr Dis Prevent & Control, Stockholm, Sweden

来源：

VACCINE | 2012年 / 30卷 / 25期

关键词：

Internet; Web; 2.0; Anti-vaccination; Risk communication; HEALTH BEHAVIOR-CHANGE; FUZZY-TRACE THEORY; RISK PERCEPTION; COMMUNICATION; INFORMATION; ONLINE; NUMERACY; IMMUNIZATION; METAANALYSIS; ATTITUDES;

D O I：

10.1016/j.vaccine.2012.02.025

中图分类号：

R392 [医学免疫学]; Q939.91 [免疫学];

学科分类号：

100102 ;

摘要：

A growing number of people use the Internet to obtain health information, including information about vaccines. Websites that allow and promote interaction among users are an increasingly popular source of health information. Users of such so-called Web 2.0 applications (e.g. social media), while still in the minority, represent a growing proportion of online communicators, including vocal and active anti-vaccination groups as well as public health communicators. In this paper, the authors: define Web 2.0 and examine how it may influence vaccination decisions; discuss how anti-vaccination movements use Web 2.0 as well as the challenges Web 2.0 holds for public health communicators; describe the types of information used in these different settings; introduce the theoretical background that can be used to design effective vaccination communication in a Web 2.0 environment; make recommendations for practice and pose open questions for future research. The authors conclude that, as a result of the Internet and Web 2.0, private and public concerns surrounding vaccinations have the potential to virally spread across the globe in a quick, efficient and vivid manner. Web 2.0 may influence vaccination decisions by delivering information that alters the perceived personal risk of vaccine-preventable diseases or vaccination side-effects. It appears useful for public health officials to put effort into increasing the effectiveness of existing communication by implementing interactive, customized communication. A key step to providing successful public health communication is to identify those who are particularly vulnerable to finding and using unreliable and misleading information. Thus, it appears worthwhile that public health websites strive to be easy to find, easy to use, attractive in its presentation and readily provide the information, support and advice that the searcher is looking for. This holds especially when less knowledgeable individuals are in need of reliable information about vaccination risks and benefits. (C) 2012 Elsevier Ltd. All rights reserved.

引用

页码：3727 / 3733

页数：7

共 120 条

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