新产品研发、顾客关系管理与供应链管理能力的交互效应

被引：8

作者：

张峰

机构：

[1] 南开大学国际商务研究所

来源：

管理工程学报 | 2016年 / 30卷 / 03期

基金：

中央高校基本科研业务费专项资金资助;

关键词：

新产品研发; 顾客关系管理; 供应链管理; 创新性; 低成本;

D O I：

10.13587/j.cnki.jieem.2016.03.006

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

能力互补或整合的重要性已被普遍认可,但缺乏实证依据。本文识别并确认了对创造、传递顾客价值起决定作用的三种能力:新产品研发、顾客关系管理、供应链管理,重点分析并检验了它们的互补关系。层级回归模型和结构方程模型结果表明:(1)三种能力正向影响企业绩效,但侧重点不同,新产品研发主要促进创新性优势(效果绩效),供应链管理主要促进低成本优势(效率绩效),顾客关系管理则同时促进两种优势;(2)三种能力存在互补关系,新产品研发与顾客关系管理正向交互影响创新性,供应链管理与顾客关系管理正向交互影响低成本。在为能力互补观点提供实证依据的同时,本研究也为企业如何平衡效果和效率提供了解决思路。

引用

页码：44 / 53

页数：10

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