顾客参与新产品开发的驱动因素:关系视角的影响机制

被引：35

作者：

张欣 ^{[1
]}

姚山季 ^{[2
]}

王永贵 ^{[1
]}

机构：

[1] 对外经济贸易大学

[2] 南京工业大学经济与管理学院

来源：

管理评论 | 2014年 / 26卷 / 05期

关键词：

顾客参与; 新产品开发; 驱动因素; 机制;

D O I：

10.14120/j.cnki.cn11-5057/f.2014.05.010

中图分类号：

F274 [企业供销管理]; F273.1 [企业技术管理];

学科分类号：

1201 ; 1202 ; 120202 ;

摘要：

虽然顾客参与新产品开发研究的重要性已经得到广泛认同,但迄今为止,还鲜有文献从关系视角对顾客参与的驱动因素进行过系统研究。立足于关系视角,通过构建多路径的影响机制模型,本文运用中国企业的数据实证分析了顾客参与新产品开发的驱动因素,使学术界和实践界对企业新产品开发活动中顾客参与的驱动影响达成了共识。研究发现:关系管理对关系质量、相互适应及关系嵌入;相互适应对关系质量、顾客参与新产品开发;关系质量对顾客参与新产品开发的积极影响具有统计显著性。然而,相互适应、关系质量对关系嵌入;关系嵌入对顾客参与新产品开发的积极影响并未得到支持。同时,关系质量(相互适应)在关系管理和顾客参与新产品开发之间的完全(部分)中介效应具有统计显著性;关系嵌入在关系管理和顾客参与新产品开发之间的中介效应无统计显著性。

引用

页码：99 / 110

页数：12

共 27 条

[11] Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships [J].

Cater, Tomaz ;

Cater, Barbara .

INDUSTRIAL MARKETING MANAGEMENT, 2010, 39 (08) :1321-1333

[12] Interfirm relational drivers of customer value [J].

Palmatier, Robert W. .

JOURNAL OF MARKETING, 2008, 72 (04) :76-89

[13] Influence of customer participation on creating and sharing of new product value [J].

Fang, Eric ;

Palmatier, Robert W. ;

Evans, Kenneth R. .

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2008, 36 (03) :322-336

[14]

Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences[J] . Darren W. Dahl,C. Page Moreau.Journal of Marketing Research . 2007 (3)

[15]

The Customer Relationship Management Process: Its Measurement and Impact on Performance[J] . Werner Reinartz,Manfred Krafft,Wayne D. Hoyer.Journal of Marketing Research . 2004 (3)

[16]

Antecedents to Customer Involvement in Product Development:[J] . Xiaohua Lin,Richard Germain.European Management Journal . 2004 (2)

[17]

Understanding New Product Co-Development Relationships in Technology-Based, Industrial Markets[J] . Gerard A. Athaide,Rodney L. Stump,Ashwin W. Joshi.Journal of Marketing Theory and Practice . 2003 (3)

[18] Relationship-specific factors influencing supplier involvement in customer new product development [J].

Walter, A .

JOURNAL OF BUSINESS RESEARCH, 2003, 56 (09) :721-733

[19]

The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective[J] . Aric Rindfleisch,Christine Moorman.Journal of Marketing . 2001 (2)

[20]

Bridging the gap between suppliers and customers through relationship promoters: theoretical considerations and empirical results[J] . Achim Walter,Hans Georg Gemünden.Journal of Business ＆ Industrial Marketing . 2000 (2)

← 1 2 3 →