共享经济背景下的动态价值共创研究——以出行平台为例

被引：126

作者：

杨学成 ^{[1
]}

涂科 ^{[1
,2
]}

机构：

[1] 北京邮电大学经济管理学院

[2] 武汉钢铁集团研究院

来源：

管理评论 | 2016年 / 28卷 / 12期

关键词：

价值共创; 共享经济; 重构; 出行平台; 关键因素;

D O I：

10.14120/j.cnki.cn11-5057/f.2016.12.022

中图分类号：

F724.6 [电子贸易、网上贸易]; F572.6 [];

学科分类号：

1201 ; 020205 ; 082303 ; 0202 ;

摘要：

本文聚焦于出行平台,以优步为例,通过深度访谈及研讨会,描述了出行平台的价值共创过程,并基于顾客视角,识别了其中影响价值共创的关键因素。然后,通过层次分析法对这些影响因素的权重进行了分析。研究结果发现,乘客的出行体验受到三个阶段的影响,依照影响力从大到小依次是:乘车、下单、支付阶段;各阶段中的关键价值共创因素按照影响力从大到小依次为:车况、公民行为、交流与对话、参与行为、相互性、信息共享、透明性。最后,本研究基于服务营销理论、价值共创理论以及共享经济理论提出了共享经济背景下的动态价值共创框架模型。本研究的管理意义在于,为企业理解共享经济背景下的价值共创过程提供了新框架,从而有利于企业提升服务系统的共创价值。

引用

页码：258 / 268

页数：11

共 29 条

[11]

Co-creation of Social Value through Integration of Stakeholders[J] . Amit Kumar Agrawal,Arun Kumar Kaushik,Zillur Rahman.Procedia - Social and Behavioral Sciences . 2015

[12]

Experience co-creation in financial services: an empirical exploration[J] . Frederic Ponsignon,Philipp Klaus,Roger S. Maull.Journal of Service Management . 2015 (2)

[13] Collaborative value co-creation in community sports trusts at football clubs [J].

Castro-Martinez, Marcelo Pedro ;

Jackson, Paul R. .

CORPORATE GOVERNANCE-THE INTERNATIONAL JOURNAL OF BUSINESS IN SOCIETY, 2015, 15 (02) :229-242

[14] What drives the customer of world's largest market to participate in value co-creation? [J].

Bharti, Kumkum ;

Agrawal, Rajat ;

Sharma, Vinay .

MARKETING INTELLIGENCE & PLANNING, 2014, 32 (04) :413-435

[15] Designing for mobile value co-creation-the case of travel counselling [J].

Schmidt-Rauch, Susanne ;

Schwabe, Gerhard .

ELECTRONIC MARKETS, 2014, 24 (01) :5-17

[16]

Value co-creation among hotels and disabled customers: An exploratory study[J] . Susana Navarro,Luisa Andreu,Amparo Cervera.Journal of Business Research . 2013

[17]

Relational Norms in Interfirm Exchanges: From Transactional Cost Economics to the Service-Dominant Logic. Michele Paulin,Ronald Ferguson. Journal of Business . 2010

[18]

Customer value co-creation behavior: Scale development and validation[J] . Youjae Yi,Taeshik Gong.Journal of Business Research . 2013 (9)

[19] When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems [J].

Lamberton, Cait Poynor ;

Rose, Randall L. .

JOURNAL OF MARKETING, 2012, 76 (04) :109-125

[20]

Embedded Relationships: Implications for Networks, Innovation, and Ecosystems[J] . Jennifer D. Chandler,Heiko Wieland.Journal of Business Market Management . 2010 (4)

← 1 2 3 →