舆论压力能促进企业绿色创新吗?

被引：47

作者：

李大元 ^{[1
,2
]}

宋杰 ^{[1
,2
]}

陈丽 ^{[1
,2
]}

张璐 ^{[1
,2
]}

机构：

[1] 中南大学商学院

[2] 湖南省两型社会与生态文明协同创新中心

来源：

研究与发展管理 | 2018年 / 30卷 / 06期

关键词：

舆论压力; 绿色创新; 制度逻辑; 环境监管; 市场竞争;

D O I：

10.13581/j.cnki.rdm.2018.06.003

中图分类号：

X322 [部门环境规划与管理]; F279.2 [中国];

学科分类号：

083305 ; 1202 ; 120202 ;

摘要：

作为环境污染的主要源头,企业环境行为备受舆论关注.本文探讨舆论压力能否促使企业采取绿色创新战略,并基于制度逻辑视角,考察环境监管和市场竞争的调节作用.基于中国百强上市公司2008—2014年数据,运用广义估计方程(GEE)方法,研究发现舆论压力能显著促进企业绿色创新,环境监管对这一关系具有正向调节效应,市场竞争的调节效应不显著.因此,应继续发挥公众和媒体监督对企业绿色创新的促进作用,并通过加强环境监管促使舆论压力更好地推动企业绿化创新.

引用

页码：23 / 33

页数：11

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