赋能、价值共创与战略创业:基于韩都与芬尼的纵向案例研究

被引：57

作者：

周文辉

杨苗

王鹏程

王昶

机构：

[1] 中南大学商学院

来源：

管理评论 | 2017年 / 29卷 / 07期

关键词：

赋能; 价值共创; 战略创业; 案例研究;

D O I：

10.14120/j.cnki.cn11-5057/f.2017.07.014

中图分类号：

F279.2 [中国];

学科分类号：

1202 ; 120202 ;

摘要：

本文通过对韩都与芬尼的纵向案例研究,试图破解战略创业中的"资源约束"和"资源冗余"两难困境。研究发现:战略创业是一个基于员工与顾客赋能的价值共创过程。试点阶段企业通过结构赋能营造了员工之间的价值共创环境,利益共享机制设计促进了"冗余资源"的利用,取得了新业务机会与制度创新优势;在复制阶段企业通过领导赋能巩固了团队之间的价值共创环境,借助事业共享机制设计促进了"冗余资源"的优化,获得了新市场机会与跨界创新优势;在进化阶段,企业通过心理赋能与顾客赋能优化了员工与顾客之间的价值共创环境,通过命运共享机制设计促进了资源开放,有效地突破了创业"资源约束"的瓶颈,实现了新组合机会与生态创新优势。本文结论对于企业如何通过赋能促进价值共创进而推动战略创业有着重要的理论和实践意义。

引用

页码：258 / 272

页数：15

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