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Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions[J] . Kusum L. Ailawadi,Scott A. Neslin,Karen Gedenk.Journal of Marketing . 2001 (1)
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The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective[J] . Rohini Ahluwalia,Zeynep Gürhan‐Canli.Journal of Consumer Research . 2000 (3)
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Eye Fixations on Advertisements and Memory for Brands: A Model and Findings[J] . Michel Wedel,Rik Pieters.Marketing Science . 2000 (4)
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Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes[J] . Alexandru M. Degeratu,Arvind Rangaswamy,Jianan Wu.International Journal of Research in Marketing . 2000 (1)
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Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations[J] . Niraj Dawar,Madan M. Pillutla.Journal of Marketing Research . 2000 (2)
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Visual attention during brand choice: The impact of time pressure and task motivation[J] . Rik Pieters,Luk Warlop.International Journal of Research in Marketing . 1999 (1)
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Brand Orientation: A Mindset for Building Brands into Strategic Resources[J] . Mats Urde.Journal of Marketing Management . 1999 (1-3)