TESTING MICROPREFERENCE STRUCTURES

被引：6

作者：

BECHTEL, GG ^{[1
]}

OCONNOR, PJ ^{[1
]}

机构：

[1] UNIV KENTUCKY, LEXINGTON, KY 40506 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 02期

关键词：

D O I：

10.2307/3150688

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：247 / 257

页数：11

共 19 条

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[3]

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[5]

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[6]

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[7]

BETTMAN JR, 1974, 16 U CAL CTR MARK ST

[8] NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH [J].

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AHTOLA, OT .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) :456-460

[9] MULTIVARIATE INVESTIGATION OF PREFERENCES [J].

COOPER, LG .

MULTIVARIATE BEHAVIORAL RESEARCH, 1973, 8 (02) :253-272

[10] NEW SOLUTION TO ADDITIVE CONSTANT PROBLEM IN METRIC MULTIDIMENSIONAL SCALING [J].

COOPER, LG .

PSYCHOMETRIKA, 1972, 37 (03) :311-&

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