SELF-CONFIDENCE-ADVERTISING RESPONSE RELATIONSHIP - FUNCTION OF SITUATIONAL DISTRACTION

被引：24

作者：

BITHER, SW ^{[1
]}

WRIGHT, PL ^{[1
]}

机构：

[1] UNIV ILLINOIS,BUSINESS ADM,URBANA,IL 61801

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 02期

关键词：

D O I：

10.2307/3149819

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：146 / 152

页数：7

共 24 条

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[7] A MULTIPLE COMPARISON PROCEDURE FOR COMPARING SEVERAL TREATMENTS WITH A CONTROL [J].

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[8] SEX DIFFERENCES IN RELATIONSHIP BETWEEN SELF-ESTEEM AND SUSCEPTIBILITY TO SOCIAL INFLUENCE [J].

EAGLY, AH .

JOURNAL OF PERSONALITY, 1969, 37 (04) :581-&

[9]

FESTINGER L, 1964, J ABNORMAL SOCIAL PS, V68, P259

[10] UNEQUAL INTERVALS AND UNEQUAL-N IN TREND ANALYSES [J].

GAITO, J .

PSYCHOLOGICAL BULLETIN, 1965, 63 (02) :125-127

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