HOW BUYERS AND OPERATIONS PERSONNEL EVALUATE SERVICE

被引：13

作者：

COOPER, MB ^{[1
]}

DROGE, C ^{[1
]}

DAUGHERTY, PJ ^{[1
]}

机构：

[1] UNIV GEORGIA,DEPT MKT,ATHENS,GA 30602

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1991年 / 20卷 / 01期

关键词：

D O I：

10.1016/0019-8501(91)90045-H

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article examines the differences between buyers and operations personnel in their perceptions of the importance of service criteria in the evaluation of suppliers. The differences found reflect the objectives of the two functional areas. Interview data suggest that integration of these functional areas may be an important future marketing and service approach. © 1991.

引用

页码：81 / 85

页数：5