NEW PRODUCTS - WHAT SEPARATES WINNERS FROM LOSERS

被引:369
作者
COOPER, RG
KLEINSCHMIDT, EJ
机构
关键词
D O I
10.1016/0737-6782(87)90002-6
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:169 / 184
页数:16
相关论文
共 38 条
[1]  
ABELL DF, 1979, STRATEGIC MARKET PLA
[2]  
[Anonymous], 1984, J BUS STRAT, DOI DOI 10.1108/EB039054
[3]  
ANSOFF IH, 1965, CORPORATE STRATEGY, P103
[4]   THE PRODUCT LIFE-CYCLE TRAP [J].
BENNETT, RC ;
COOPER, RG .
BUSINESS HORIZONS, 1984, 27 (05) :7-16
[5]  
Booz Allen, 1982, NEW PRODUCTS MANAGEM
[6]  
Buzzell R. D., 1975, HARVARD BUSINESS REV
[7]   NEW PRODUCT SCENARIOS - PROSPECTS FOR SUCCESS [J].
CALANTONE, R ;
COOPER, RG .
JOURNAL OF MARKETING, 1981, 45 (02) :48-60
[8]   CRITERIA FOR SCREENING NEW INDUSTRIAL-PRODUCTS [J].
COOPER, RG ;
DEBRENTANI, U .
INDUSTRIAL MARKETING MANAGEMENT, 1984, 13 (03) :149-156
[9]   PROJECT NEWPROD - FACTORS IN NEW PRODUCT SUCCESS [J].
COOPER, RG .
EUROPEAN JOURNAL OF MARKETING, 1980, 14 (5-6) :277-292
[10]   DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J].
COOPER, RG .
JOURNAL OF MARKETING, 1979, 43 (03) :93-103