PROJECT NEWPROD - FACTORS IN NEW PRODUCT SUCCESS

被引：79

作者：

COOPER, RG

机构：

来源：

关键词：

D O I：

10.1108/EUM0000000004906

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：277 / 292

页数：16

共 21 条

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[2]

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[3]

Cooper R.G., 1979, IND MARKET MANAG, V8, P136

[4] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J].

COOPER, RG .

[5]

COOPER RG, IND MARKETING MANAGE, V4, P315

[6]

COOPER RG, 1977, IND MARKETING MANAGE, V6

[7]

CRAWFORD CM, 1977, RES MANAGEMENT MAR, P29

[8]

HOPKINS DS, 1971, C BOARD RECORD JUN, P16

[9]

KULVIK H, 1977, 29 HELS U TECHN REP

[10]

MANSFIELD E, 1975, MANAGEMENT SCI AUG, P1380