COGNITIVE RESPONSE TO ADVERTISING AND TRIAL - BELIEF STRENGTH, BELIEF CONFIDENCE AND PRODUCT CURIOSITY

被引：126

作者：

SMITH, RE ^{[1
]}

SWINYARD, WR ^{[1
]}

机构：

[1] BRIGHAM YOUNG UNIV,BUSINESS MANAGEMENT,PROVO,UT 84602

来源：

JOURNAL OF ADVERTISING | 1988年 / 17卷 / 03期

关键词：

D O I：

10.1080/00913367.1988.10673118

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：3 / 14

页数：12

共 52 条

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