COMPETITIVE STRATEGIES FOR LATE ENTRY INTO A MARKET WITH A DOMINANT BRAND

被引：89

作者：

CARPENTER, GS ^{[1
]}

NAKAMOTO, K ^{[1
]}

机构：

[1] UNIV ARIZONA,KARL ELLER GRAD SCH MANAGEMENT,TUCSON,AZ 85721

来源：

MANAGEMENT SCIENCE | 1990年 / 36卷 / 10期

关键词：

D O I：

10.1287/mnsc.36.10.1268

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：1268 / 1278

页数：11

共 24 条

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