COMPETITIVE PRICE AND POSITIONING STRATEGIES

被引：70

作者：

HAUSER, JR ^{[1
]}

机构：

[1] HARVARD UNIV, SCH BUSINESS, CAMBRIDGE, MA 02138 USA

来源：

MARKETING SCIENCE | 1988年 / 7卷 / 01期

关键词：

D O I：

10.1287/mksc.7.1.76

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：76 / 91

页数：16

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