ANALYSIS OF RETAIL DISPLAY SPACE - THEORY AND METHODS

被引：42

作者：

ANDERSON, EE

机构：

来源：

关键词：

D O I：

10.1086/296036

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：103 / 118

页数：16

共 17 条

[1]

ANDERSON EE, 1972, J ADVERTISING RES, V12, P17

[2]

Ashton WD., 1972, LOGIT TRANSFORMATION

[3]

BROWN WM, 1961, ATLANTA EC REV, V9, P9

[4]

BUZZELL RD, 1965, PRODUCT PROFITABILIT

[5] SUPPLIERS, RETAILERS, AND SHELF SPACE [J].

CAIRNS, JP .

[6]

CAIRNS JP, 1965, J RETAILING, V39, P41

COX, K .

[8] EFFECT OF SHELF SPACE UPON SALES OF BRANDED PRODUCTS [J].

COX, KK .

[9] RELATIONSHIP BETWEEN SHELF SPACE AND UNIT SALES IN SUPERMARKETS [J].

CURHAN, RC .

[10]

HUBBARD CW, 1969, J RETAILING, V45, P75