THE IMPACT OF NEW PRODUCT INTRODUCTIONS ON THE MARKET VALUE OF FIRMS

被引：317

作者：

CHANEY, PK

DEVINNEY, TM

WINER, RS

机构：

[1] UNIV CALIF LOS ANGELES,LOS ANGELES,CA 90024

[2] UNIV CALIF BERKELEY,BERKELEY,CA 94720

来源：

JOURNAL OF BUSINESS | 1991年 / 64卷 / 04期

关键词：

D O I：

10.1086/296552

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：573 / 610

页数：38

共 38 条

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