PERSONALITY CORRELATES OF OPINION LEADERSHIP AND INNOVATIVE BUYING BEHAVIOR

被引：79

作者：

ROBERTSON, TS

MYERS, JH

机构：

[1] HARVARD UNIV,CAMBRIDGE,MA

[2] UNIV SO CALIF,LOS ANGELES,CA

来源：

关键词：

D O I：

10.2307/3149667

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：164 / 168

页数：5

共 17 条

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[13]

ROBERTSON TS, 1967, P AM MARKETING ASS, P328

[14]

ROGERS EM, 1957, RURAL SOCIOL, V22, P267

[15]

Rogers EM., 2003, DIFFUSION INNOVATION, V5

[16] PERSONALITY AND PRODUCT USE [J].

TUCKER, WT ;

PAINTER, JJ .

[17] PSYCHOLOGICAL-FACTORS IN PREDICTING PRODUCT CHOICE [J].

WESTFALL, R .