MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE

被引：185

作者：

ROBERTS, JH ^{[1
]}

URBAN, GL ^{[1
]}

机构：

[1] MIT,ALFRED P SLOAN SCH MANAGEMENT,CAMBRIDGE,MA 02139

来源：

关键词：

D O I：

10.1287/mnsc.34.2.167

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：167 / 185

页数：19

共 46 条

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URBAN GL, 1986, PRELAUNCH MARKET FOR

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