PROCESS OF PROBLEM FINDING - PRODUCTION-MARKETING EXAMPLE

被引：6

作者：

DAVIS, KR ^{[1
]}

机构：

[1] TEXAS INSTRUMENTS INC,DALLAS,TX 75222

来源：

关键词：

D O I：

10.1287/inte.8.1.82

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：82 / 86

页数：5

共 9 条

[1]

ASSMUS G, 1971, J MARKETING, P16

[2]

DAVIS KR, 1976, INDUSTRIAL MARKETING, P197

[3] PROBLEM AND OPPORTUNITY IDENTIFICATION IN MANAGEMENT SCIENCE [J].

GRAHAM, RJ .

[4]

GREENLAW PS, 1964, MARKSIM MARKETING DE

[5]

KEGERREIS RJ, 1971, J MARKETING, P6

[6]

LEITCH RA, 1976, PRODUCTION INVENTORY, P56

[7]

RADNOR M, 1970, OPERATIONS RESEA NOV

[8]

Schein E. H., 1964, INTERPERSONAL DYNAMI, P362

[9] THEORY OF CHANGE AND EFFECTIVE USE OF MANAGEMENT SCIENCE [J].

ZAND, DE ;

SORENSEN, RE .