COMPARISON OF THE INTERNAL VALIDITY OF ALTERNATIVE PARAMETER-ESTIMATION METHODS IN DECOMPOSITIONAL MULTIATTRIBUTE PREFERENCE MODELS

被引：83

作者：

JAIN, AK

ACITO, F

MALHOTRA, NK

MAHAJAN, V

机构：

[1] INDIANA UNIV,INDIANAPOLIS,IN 46204

[2] GEORGIA INST TECHNOL,ATLANTA,GA 30332

[3] OHIO STATE UNIV,COLUMBUS,OH 43210

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 03期

关键词：

D O I：

10.2307/3150705

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：313 / 322

页数：10

共 34 条

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