CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK

被引：1635

作者：

GREEN, PE ^{[1
]}

SRINIVASAN, V ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

JOURNAL OF CONSUMER RESEARCH | 1978年 / 5卷 / 02期

关键词：

D O I：

10.1086/208721

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：103 / 123

页数：21

共 105 条

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