CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK

被引:1635
作者
GREEN, PE [1 ]
SRINIVASAN, V [1 ]
机构
[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305
关键词
D O I
10.1086/208721
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:103 / 123
页数:21
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