DYNAMIC PRICING AND ORDERING DECISIONS BY A MONOPOLIST

被引:153
作者
RAJAN, A
RAKESH
STEINBERG, R
机构
[1] UNIV DELAWARE,DEPT MATH SCI,NEWARK,DE 19716
[2] AT&T BELL LABS,DEPT SERV CONCEPT & BUSINESS ANAL,TECH STAFF,MURRAY HILL,NJ 07974
关键词
MARKETING OPERATIONS INTERFACE; PRICING; INVENTORY DETERMINISTIC;
D O I
10.1287/mnsc.38.2.240
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
This paper considers the relationship between pricing and ordering decisions for a monopolistic retailer facing a known demand function where, over the inventory cycle, the product may exhibit: (i) physical decay or deterioration of inventory called wastage; and (ii) decrease in market value called value drop associated with each unit of inventory on hand. The retailer is allowed to continuously vary the selling price of the product over the cycle. We introduce a notion of instantaneous margin, and use it to derive profit maximizing conditions for the retailer. The model explains the markdown of retail goods subject to decay. It also provides guidance in determining when price changes during the cycle are worthwile due to product aging, how often such changes should be made, and how such changes affect ordering intervals and quantities.
引用
收藏
页码:240 / 262
页数:23
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