EVALUATION OF CONJOINT-ANALYSIS RESULTS - A COMPARISON OF METHODS

被引：26

作者：

ACITO, F ^{[1
]}

JAIN, AK ^{[1
]}

机构：

[1] SUNY BUFFALO,SCH MANAGEMENT,BUFFALO,NY 14214

来源：

关键词：

D O I：

10.2307/3151124

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：106 / 112

页数：7

共 21 条

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[2]

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GREEN, PE ;

JAIN, AK .

[5]

CATTIN P, 1976, 341 STANF U GRAD SCH

[6]

Cochran W. G., 1957, EXPT DESIGN, V2, P396

[7]

FREUND JE, 1962, MATH STATISTICS

[8]

Green P. E., 1973, MULTIATTRIBUTE DECIS

[9] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J].

GREEN, PE ;

SRINIVASAN, V .

[10] DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES [J].

GREEN, PE .