Asymmetric Information Analysis on Supply Chain Finance's Profit Model:Based on E-Commerce Platform JingDong

The concept of Supply Chain Finance has become popular since the development of e-commerce platform and online finance, but few papers have discussed the deep functions of it. What will happen when Supply Chain Finance is applied to bilateral e-commerce platforms? The financing constraints of small enterprises using the e-commerce platforms is also a big problem in nowadays society. Therefore, this paper has discussed the asymmetric information factors on the market that has led to the financing problems, and how the application of Supply Chain Finance has effectively moderated the problem. The paper has focused on the asymmetric information on the market by targeting the e-commerce platform JingDong, using S-W model to present the adverse selection problem, and Supply Chain Finance's solution to it by increasing information transparency. Ultimately, it has also increased the network effects of large e-commerce platform JingDong.