Research on E-commerce Promotion System Based on Web Data Mining Technology

被引:0
作者
Guangbiao Deng
机构
[1] Guangxi Normal University for Nationalities
关键词
Data mining; E-commerce; Web data mining; Recommended values;
会议名称
2014 5th International Conference on Information Technology for Manufacturing Systems(ITMS 2014)
会议时间
2014-09-01
会议地点
Singapore
中图分类号
F724.6 [电子贸易、网上贸易] TP311.13
学科分类号
1201
类型
摘要
This paper describes the use of Web data mining, and analyze the data on the web site(including the server log, commercial database, user database, the shopping cart, user mode) that access to relevant knowledge for goods, commodities such as preference relations. Secondly, the static model of the data mining methods, it is a manifestation of the site management personnel marketing thought. Based on these models, the paper proposed strategy for the site registered users, and produces the corresponding calculating formulas of a good recommendation and the corresponding recommendation algorithm for the current user, thus to get a user recommendation.
引用
收藏
页码:319 / 323
页数:5
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