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Research on the Development of Mobile E-commerce under the Era of Big Data

被引：0
作者：
Peng Sun
机构：
[1] Office of Educational Administration,Qilu Normal University
关键词：
Big data; Mobile e-commerce; Countermeasures;
会议名称：
2018 4th ICCE International Conference on Social Science(ICCE-ICSS 2018)
会议时间：
2018-06-01
会议地点：
法国巴黎
中图分类号：
F724.6 [电子贸易、网上贸易]
学科分类号：
1201
类型：
摘要：
With the development of e-commerce and technological innovations,mobile e-commerce is also derived from the needs of the times.It brings a lot of convenience to consumers and people can buy whatever they want.The arrival of the big data era has accelerated the development of commerce,and the application of big data technology has brought new opportunities and challenges to mobile commerce.Based on this background,this paper analyzes the application and existing problems of big data technology in mobile e-commerce and puts forward some countermeasures and suggestions of O2 O pattern meaning and characteristics.
引用
收藏
页码：166 / 171
页数：6
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